Written by Denise Shields
 Staged With Style
 Published in Real Estate Weekly
July 30, 2007

STAGING: Is it part of your marketing strategy?
Utilizing today’s savvy homes selling strategies a must  in
today’s competitive market

With the immense inventory of homes in our hot market, sellers need to consider what may help their home stand out among the competition.  Buyers demands and expectations are huge these days not leaving much room for error !

Staging your home is one way to market your “product” or home in this case.  Your home becomes a product for sale once it is put on the market.  Good  sales people spend countless hours focusing on the details to perfect the presentation of their product.  Likewise , homeowners should do the same to cater to the buyer from the start.

Staging has become the buzz word for preparing homes for market.  Home Staging Professionals are those who specialize in this business.  One of the first items of business when working with a home staging professional is a walk through consultation to view the current condition and layout of the home.  Keeping focus on what the buyer needs to see is the key in successfully having your home staged for sale. 

With the increased popularity of online home shopping, staging is even of more importance then just a few years ago.  The phrase “pictures speak 1,000 words” comes into play here.  A home staging professional sets up or stages the home to capture the best features the home has to offer and shows these features through online photos.  It is a standard practice for home buyers and real estate agents to preview properties through online photos and base their decision solely on what they see and whether to go out to the property or not. Give them fewer  reasons to bypass your home  -  have it professionally staged.  Using a home staging professional from the start of the sales process is a wise investment  in marketing your home to buyers who have endless  homes to choose from !